Amanda J. Spoo
Amanda joined Pac/West in 2022 with a decade of experience working for farmers at state and national nonprofit agricultural trade organizations. A lifelong agriculturist, Amanda’s experiences have equipped her with a strong institutional knowledge of U.S. agriculture, export market development, and trade, as well as proven skills in stakeholder management, consumer outreach and education, digital communications strategy, media relations, and association management.
Amanda’s strong communication skills are rooted in natural talents of creativity, curiosity, strategic thinking, and strong intuition. She loves a good story and how it can bring people and ideas together. She is at her best when she is in the zone creatively and tasked with using storytelling to build bridges of trust, engagement, and insight. She is proficient in several digital tools and platforms and has proven experience developing strong editorial and multimedia brand content. Amanda most enjoys committing to projects where she can work on long-term strategies that prioritize brand consistency and engaging content and pushes the team to consider, “how can we make this meaningful and sustainable?” She has successfully led organizations through a shift to digital-first content and brand awareness communication tactics that have enhanced industry engagement and supported mission-driven goals.