Campaign Consulting

The Pac/West Lobby Group team has managed or consulted on hundreds of campaigns, from statewide to local candidates and ballot measures. Our work is based on research identifying movable audiences and the messages, messengers, and media that move them. Our award-winning creative department produces most materials in-house, including palm cards, direct mail, print advertising, video, digital media, and social media. This means we not only provide high-quality products but also provide a quick turnaround. This is critical in a fast-paced campaign where events unfold rapidly, and it is essential to pivot or fine-tune messaging.

As part of its campaign consulting services, Pac/West Lobby Group monitors traditional and social media to stay up-to-the-minute on campaign developments and opposition activities. Digital analytics allow us to evaluate message responses based on intelligence from research and monitoring. We can quickly pivot to update and modify web-based communications and overall strategy, ensuring that your campaign budget is spent in the most effective way possible.