PW Lobby Group, as part of the Pac/West Communications family tree, has managed or consulted on more than 361 campaigns, and we have an unprecedented win rate of over 92 percent. Our work has been recognized nationally with Gold and Silver Pollie Awards from the American Association of Political Consultants and a Silver Anvil Award of Excellence from the Public Relations Society of America.
We are strategic and effective. All our work is based on research that identifies moveable audiences and the messages, messengers and promotional mix that move them. Our award-winning creative department produces most materials in-house including collateral, direct mail, print, video, digital and social media. This means we not only provide high quality products, but we provide quick turnaround as well. This is critical on a fast-paced campaign where events unfold rapidly and it is essential to pivot or fine-tune messaging.
Additionally, PW Lobby Group monitors traditional and social media in order to stay up-to-the-minute on campaign developments and opposition activities. Digital analytics allow us to evaluate message responses based on intelligence from research, monitoring and analytics. From this, we can quickly pivot to update and modify web-based communications and overall strategy
PW Lobby Group provides political strategy, campaign planning, media relations, advertising placement, social marketing, crisis management, and are able to leverage all of these services for the success of a campaign. The depth and breadth of our expertise is an asset to our clients.